Category

Behavioural Science

A rich resource of advice to give you food freedom,
greater confidence and lasting weight loss.

Category

Behavioural Science

A rich resource of advice to give you food freedom,
greater confidence and lasting weight loss.

4 out of 5 women slim down for summer

FOUR out of five women aim to slim down by summer and April 22 is the day when they’re most likely to start losing weight to get into their summer beachwear. That’s what Asda found when they surveyed 2,000 women. Just over half of women have a weight loss goal of 11lbs

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Sweet truth about chocolate cravings

CHOCOLATE cravings can be very hard to stop because the massive sugar content in chocolate stimulates a part of our brain which is hugely powerful. When I tell people that being addicted to chocolate is just like being hooked on a drug like heroin they are amazed.

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Proof: Diets encourage overeating

“THE scientific proof that diets make you fat.” That headline on the front page of the Daily Mail was a shocking wake-up call to the estimated 15 millions Britons who are on a diet at any one time. That’s one person in four! So here’s a question for you: Do you go on a diet because you’ve been

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Scales: are you really a slave to them?

SCALES! You know you have a ‘diet head’ when your moods and emotions are dictated by them! So are you someone who feels great and in control when the number on the scales goes down a fraction and feels defeated and useless when your weight hasn’t changed or has gone up? Have you felt positive until you

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