It makes you think you’re still hungry
By Sandra Roycroft-Davis, founder of Thinking Slimmer
Fifty years ago, food scientists discovered that corn could be turned into high fructose syrup that was 20% sweeter than sugar and a third cheaper. Today it is in everything from ketchup to burger buns, from processed meals to pizza toppings.
Most of all it is used in fizzy drinks like Coke and Pepsi. The problem is that fructose is very efficient at turning into fat with the associated problems of heart and liver disease plus type 2 diabetes.
Worse, fructose plays havoc with the appetite by suppressing the natural hormone leptin, which tells the brain โYouโve had enough, you can stop eating now.โ So because your brainโs fuel gauge has been disabled, you keep filling up โ with disastrously predictable consequences.
Dr Robert Lustig, of the University of California, explains: โFructose makes the brain think youโre starving, even when youโve just eaten.
So now what you have is a vicious cycle of consumption, disease and addiction โ which explains whatโs happening the world over.โ Professor Philip James, chairman of the International Association for the Study of Obesity, says itโs wrong to blame overweight people for their size. โEveryone who says โitโs your own faultโ should forget it – the evidence shows itโs the exact contrary.โ
Dr Lustig agrees. โFood manufacturers know the sweeter they make it the more you will buy,โ he says. At Thinking Slimmer we use unconscious persuasion to retune peopleโs minds to have a new relationship to food and exercise.
Our 10 minute Slimpod recordings use various neuroscience techniques to alter the brainโs reward system so that the pleasure no longer comes from burgers, chocolate or sugar but from making healthier choices. We are also able to reverse the leptin suppression caused by fructose by sending a โfullโ signal through their neuro-circuits so they eat less and usually leave a little on their plate.
The power of the mind to mind to affect our bodies in this way has been proved by Dr Tony Goldstone, of the Imperial College Faculty of Medicine. By scanning the brains of people who are being shown photographs of high-calorie food such as chocolate cake or pizza he can see which parts of the brain are being activated.
โHigh sugar foods activate the brains reward system,โ he says. โWhat food looks like, smells like, tastes like, sounds like and even its crunchiness all influence the brainโs reaction. โThese factors combine in the brain to influence whether we reach out and buy something or choose it in the shop or restaurant. This is what the food industry spends a lot of time developing.โ
Interestingly, Dr Goldstone has also proved what millions of people suspect and what Thinking Slimmer has always known โ that diets donโt work. He has evidence that starving the body (which is what a diet does) creates chemical changes in the brain which produce irresistible cravings for the high-calorie food the body is being denied.
